Dressed with
Purpose.
Worn with Ease.

Naomi Clark spent twelve years as a fashion editor — six at a national women's magazine in New York and six at a Los Angeles-based lifestyle publication — before opening Indigo in 2019. She bought her first apartment in Santa Monica in 2014 and spent years shopping Montana Avenue, slowly becoming frustrated by the same dynamic: good boutiques closing, chains filling the space, and no one carrying the kind of considered, medium-run brands that she had access to through editorial work but that weren't available to the women she saw shopping the neighborhood.

Opening Indigo was her answer to that gap. She brought her editorial network — direct relationships with designers, early access to collections, and the discipline of someone who has edited fashion pages — into a 1,400 square foot shop she designed herself. The indigo color palette throughout the space is a nod to her years living in Kyoto during a fellowship in her late twenties, where she fell in love with Japanese textile culture and the idea of clothing as something worth caring about.

Naomi offers personal styling sessions — complimentary for all customers — and has built a loyal following of clients who come to her when they have a life event, an occasion, or simply decide it's time for a wardrobe reset. She also writes a quarterly newsletter about fashion, sustainability, and the independent retail landscape.